People for the Ethical Treatment of Animals (PETA), an animal liberation group made notorious by its providing financial support to arsonists; giving money to the Earth Liberation Front, a group then-Deputy Assistant Director of the Bureau of Alcohol, Tobacco, Firearms and Explosives Carson Carroll testified was one of “the most active extremists movements in the United States” in 2005; and killing roughly 2,000 pets per year at its Norfolk, Virginia headquarters has launched another attention-grabbing advertising campaign. USA Today reports:

People for the Ethical Treatment of Animals is about to shed the sexy models for an in-your-face campaign aimed at eliciting shock — and guilt.

Striking photos of animals being skinned have been doctored to show well-to-do consumers on-the-scene at the skinning — even as they wear or tote products made from the skinned animal.

The ads are supposed to shock consumers into trading in real products for vegan fakes, but it’s not clear whether anybody actually will. And two can play PETA’s “When you buy it, you become part of it” game.

Following PETA’s logic, when you donate to PETA, you become part of killing homeless pets. That PETA kills the overwhelming majority of the pets in its care is undeniable: The state of Virginia says so; the New York Times says so; shoot, even PETA boss Ingrid Newkirk says so.

By PETA’s logic, then, every person who contributed to the group’s $30 million budget “became part of” sticking a lethal needle in dozens of unfortunate dogs and cats. If that’s what PETA’s donors want, they can keep funding PETA’s pet slaughterhouse.

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Check out our new site that calls out PETA for killing so many pets even as it campaigns to ban all uses of animals by people. Even caring for pets is against PETA’s principles: PETA President Ingrid Newkirk has said, “It would be lovely if we stopped this whole notion of pets altogether.”

We will continue to expose PETA for its hypocrisy and extremism. Head over to Petakillsanimals.com to see the full, graphic truth—if you can stomach it.