The nonprofit Center for Consumer Freedom (CCF) is running online ads throughout The New York Times’ “Fashion and Style” section during this week’s portion of New York Fashion Week as part of an ongoing campaign to educate Americans on the hypocritical practices of People for the Ethical Treatment of Animals (PETA). The ads point readers to PETAKillsAnimals.com, a CCF-maintained website that chronicles PETA’s shameful animal care record at its so-called pet shelter in its Norfolk, VA headquarters.

Despite years of public outrage over its euthanasia program, the notorious animal rights group has continued killing adoptable dogs and cats at an average of over 30 pets per week. According to the Virginia Department of Agriculture and Consumer Services, the group killed a staggering 1,647 cats and dogs last year while placing just 19 in adoptive homes. Since 1998, a total of 29,398 pets have died at the hands of PETA workers.

“PETA is more dedicated to publicity stunts at events like Fashion Week than keeping the animals in its own care alive,” said J. Justin Wilson, CCF’s Senior Research Analyst. “It’s the height of hypocrisy for PETA to demonstrate for the ‘rights’ of crocodiles and minks, while killing tens of thousands of adoptable pets.”

Despite its $36 million budget, PETA employees make little effort to find homes for the thousands of animals they kill every year. PETA President Ingrid Newkirk previously indicated to The Virginian-Pilot that the animal rights group could stop killing pets, but it apparently would mean cutting down on press stunts and celebrity photo shoots: “We could become a no-kill shelter immediately. It means we wouldn’t do as much work.”

“The animal rights group is talking out of both sides of its mouth – on one side preaching its animal liberation agenda, while on the other signing the death warrant of over 89 percent of pets in its care. It’s beyond hypocritical,” continued Wilson. “It’s time that all Americans wise up to PETA’s not-so-ethical practices.”

At www.PETAKillsAnimals.com, CCF has made public PETA’s slaughter for every year since 1998.