The Consumer's Guide to Effective Environmental Choices
Michael Brower, PhD and Warren Leon, PhD. Three Rivers Press, 1999
It's official. According to a new book from the Union of Concerned Scientists (which USA Today has labeled "among the greenest of US environmental groups"), the focus of today's environmental activism is no longer about plastic forks and disposable diapers. It's about getting consumers to change their lives. Specifically, to live in smaller houses, reduce all travel and eat less meat.
"According to our model, cutting the average household's meat consumption (both poultry and red meat) in half and replacing it with the nutritional equivalent of grains would cut food-related land use and common water pollution - two of the three most serious environmental consequences of food production - by 30 percent and 24 percent respectively" (p. 95).
Don't say we didn't warn you.
