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November 7, 2003
PETA Enters The Boardroom
People for the Ethical Treatment of Animals (PETA) is broadening its tactic of buying stock in targeted companies, and introducing shareholder resolutions that would advance their animal-rights agenda. PETA's previous targets included fast-food restaurants and cosmetics companies, but this year the group has purchased stock in sit-down restaurants and meat companies as well. PETA claims that it's "not trying to remove meat from the menu." Don't believe them.
People for the Ethical Treatment of Animals (PETA) is broadening its tactic of buying stock in targeted companies, and introducing shareholder resolutions that would advance their animal-rights agenda. PETA's previous targets included fast-food restaurants and cosmetics companies, but this year the group has purchased stock in sit-down restaurants and meat companies as well. PETA claims that it's "not trying to remove meat from the menu." Don't believe them.
Discussing PETA's strategy of promoting animal-welfare changes in the food industry, PETA president Ingrid Newkirk said last year: "If anybody wonders about 'what's this with all these reforms,' you can hear us clearly. Our goal is total animal liberation." Which means just this: removing meat from the menu. And that would be nothing short of a death sentence for most major restaurants.
John "Sue the Bastards" Banzhaf has already weighed in on PETA's shareholder-resolution strategy, saying "this could be a very effective tactic."
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