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March 31, 2006
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The More You Weigh, The More You Pay

The More You Weigh, The More You Pay This month's issue of Esquire features a profile of eccentric Texas millionaire Irwin Leba, who has made it his life's mission to persuade Congress to tax American fat -- the kind that's in people, not the kind in food. [Warning: As befits such a weighty topic, there's some adult language in the article.] Leba has even set up his own think tank, the Institute for a Healthy America, featuring a very convenient fat tax calculator. Says Leba, "This tax is a great idea, the only truly great one I've ever had. And I'm going to fight like hell to make it real."

Thankfully, this hideous proposal is in fact a clever April Fool's Day hoax by Esquire and veteran hoaxster Alan Abel, the mastermind behind the Society for the Indecency to Naked Animals ("A nude horse is a rude horse!") and the KKK Orchestra (to promote a "kinder, gentler" image of the Klan). The Washington Post figured out the ruse, reporting that many Esquire readers (and fact checkers!) were taken in: "Most of the angry e-mails came from weightlifting readers whose buff, muscle-bound physiques give them a body-mass index [BMI] that would raise their taxes under Leba's plan." The angry readers have a point: The BMI has serious limitations as a measurement of obesity.

Unfortunately, the fat tax is no joke. Yale professor Kelly Brownell has been advocating a tax on fatty foods for years, despite his admission that "we don't know" if such a tax would actually work. Just last week, the head of the Canadian Medical Association voiced her support for such a tax as well.

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Marion Nestle
Background
Nestle’s vision of a brave new food world includes the notorious “Twinkie tax,” federal price controls on high-calorie foods, and restricted food advertising. She believes that “food is too cheap in this country.” read more here »

Kelly Brownell
Background
Kelly Brownell is a Yale psychologist on a decade-long crusade against what he calls America’s “toxic food environment.” He is best known for having first proposed the infamous “Twinkie tax.” read more here »


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