“PETA Kills Animals” Billboards Shut Out of Phoenix
Local Ad Firms Refuse To Lease Metro Area Locations; Consumer Group Sponsors Mobile-billboard Trucks
Chandler, AZ—As part of its continuing media campaign to educate Arizonans about the radical animal rights movement, the nonprofit Center for Consumer Freedom (CCF) had hoped to rent billboards in the Phoenix metro area with the truthful message that “PETA Kills Animals.” But local ad companies, including CBS Outdoor Media and Clear Channel Outdoor, consider the truth about PETA too shocking and controversial to display in public. One CBS Outdoor representative told CCF that it could not accept the billboards because they are “attack ads.”
So instead of advertising its PetaKillsAnimals.com website on stationary billboards, CCF will sponsor mobile-billboard trucks featuring the website’s address during the week of October 23. Two trucks will circulate in Phoenix’s East Valley all week.
The PetaKillsAnimals.com website, which has already been visited by over six million Americans, features government reports obtained from the Commonwealth of Virginia showing that, between 1998 and 2005, the Norfolk-based PETA killed over 14,400 dogs, cats, and other “companion animals.” And two PETA employees will face felony animal-cruelty charges on November 13 for allegedly killing 31 adoptable dogs and cats in the back of a PETA-owned van—and tossing their bodies into a trash dumpster.
"PETA has carefully cultivated a fake public image as a warm-and-fuzzy group," said David Martosko, CCF's Director of Research. "But PETA should be spending its $26 million annual budget caring for flesh-and-blood animals instead of killing them. Arizonans shouldn’t be taken in by PETA’s phony-baloney act. They deserve to know what PETA really stands for: People Executing Tame Animals."
This billboard blitz is the latest volley in CCF’s campaign to educate Arizonans about the animal rights movement. CCF has already run full-page ads this month in the Arizona Republic and East Valley Tribune, and a new television ad is slated to air this week in Phoenix. The billboard rejected in Phoenix has already appeared in New York City’s Times Square and in Los Angeles.
To learn more about PETA’s large-scale animal killing program, and the felony charges pending against two PETA employees, visit www.PetaKillsAnimals.com.
The Center for Consumer Freedom is a nonprofit coalition supported by restaurants, food companies, and consumers, working together to promote personal responsibility and protect consumer choices.
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