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Posted On May 24, 2004
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Advertising Wars in the Washington Post: Anti-Fish Ad Blasted

Physicians Committee For Responsible Medicine Is A Front Group For PETA And The Animal Rights Moveme

Advertising Wars in the Washington Post: Anti-Fish Ad Blasted Washington, DC – Last week, Washington Post readers were exposed to old line bait and switch. The misnamed Physicians Committee for Responsible Medicine (PCRM) ran an ad designed to scare consumers—hook, line and sinker—away from eating fish. Today the Center for Consumer Freedom exposes PCRM’s fishy claims with its own Post ad, exposing the self-described medical charity as a front group for the animal rights movement. PCRM has undeniable ties to People for the Ethical Treatment of Animals (PETA), the radical group that wants to end all consumption of beef, chicken, pork, eggs, dairy food -- and even fish, one of the healthiest foods on Americans’ plates.

“Legitimate medical authorities like the American Heart Association and the American Dietetic Association recommend eating fish for better health,” said Center for Consumer Freedom Executive Director Richard Berman. “But PETA’s extremists care more about fish than people, so their pseudo-medical front group is muddying the waters with animal-rights arguments masquerading as medical science.”

To date, PETA has steered over $1.3 million to the misnamed “Physicians Committee for Responsible Medicine,” whose president, Neal Barnard, also doubles as president of the PETA Foundation. The American Medical Association has publicly censured PCRM in the past for misrepresenting medical science.

“Animal rights nuts are not credible medical authorities,” Berman added. “Americans who catch PCRM’s anti-fish propaganda should toss it back. It’s not worth swallowing.”

Click here to see the attached Center for Consumer Freedom anti-PCRM ad as it appears in today’s Washington Post. For more information about PCRM visit ActivistCash.com.

The Center for Consumer Freedom is a nonprofit coalition supported by restaurants, food companies, and consumers, working together to promote personal responsibility and protect consumer choices.

For media comment, contact our media department at 202-463-7112 ext. 115




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Ad Campaigns

Brain Washed? Brain Washed?
The animal-rights nuts at the Physicians Committee for Responsible Medicine tried to scare Americans away from fish with a misleading ad in the Washington Post. Our rapid response made sure Post readers knew what the group was really up to… Don't let animal-rights activists brainwash you with fish stories. click to view »

Latest Study on Fish Latest Study on Fish
According to the latest study: you shouldn't eat fish click to view »


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