Filed Under: Snacks

Marketing Via Addicts

Malcolm Walker’s “Iceland” English supermarket chain is marking “salt awareness day” today with a press release stating they have removed some salt from their food products. Walker is a major funder and member of Greenpeace, whose steady stream of junk science has helped instill unfounded fear in the public. Is it possible that “Iceland” supermarkets are marketing a fear of salt, which, in turn, they hope to profit from, rather than providing a useful public service?

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