Chefs Collaborate 2000 leader Rick Bayless is about to get the star treatment in a nationwide ad campaign to promote organic food and “sustainable” agriculture sponsored by yogurt maker Stonyfield Farm. Bayless is the first of several activist “celebrity role models” who will push organic activism nationwide. (PR Newswire, “Yogurt Maker and Celebrity ‘Doer’ Join Advertising and Activism in a Marriage Made for Environmental Change.”)