The American Institute for Cancer Research (AICR) is blaming obesity on the marketing practices of restaurants. “Value marketing has confused Americans about what a normal and appropriate portion of food should look like,” said an AICR spokesperson.

AICR called on consumers to force restaurants to change their marketing. “Food makers, marketers and restaurants are going to continue to compete for the American dollar. That means that portion sizes are going to continue to get bigger, and, unless we take action, so will we. At this point, the only way to inject a little sanity back into the discussion is for consumers to stand up and demand it. Tell them you don’t want more for less. Tell them you want less for less — less food for even less money.”