Filed Under: Organic Activists

Cheaper Than Buying an Ad

Talk about free advertising! The Allentown Morning Call recently printed an op-ed from Ardath Rodale, chairwoman and CEO of the Rodale organic empire. Rodale argues that the “USDA Organic” labeling program should be embraced, and that genetically improved foods should come with warning labels or be banned. What she doesn’t tell you is that Rodale stands to make millions from the promotion of organic agriculture and the demise of “chemical farming.” In addition to being the preferred publishing arm for the nanny culture, Rodale Press is also a Fenton Communications client. Fenton’s PR machine is responsible for a variety of food-scare and enviro-nanny campaigns, including the well-documented 1989 Alar scare.

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