The dairy industry’s “Got Milk?” campaign has announced a partnership with the American Academy of Orthopedic Surgeons and the National Association of Secondary School Principals. The program, called “Calcium Commitment,” is aimed at educating high-schoolers about the health benefits of drinking milk. Two thumbs up, so far. But the new program’s press release suggests that the only reason teens need to drink more milk in the first place is because they consume too much soda pop. We’ve been telling you about the bogus research from Harvard’s Grace Wyshak and David Ludwig, claiming to link soft drinks to bone fractures and childhood obesity. It’s unfortunate that the “Got Milk?” people would lend legitimacy to these agenda-driven studies.
They Almost Understand