A report by the Swiss Association for Research and Nutrition finds that “‘organic’ foods are neither healthier nor safer” than genetically improved foods. In fact, a variety of means of production, from traditional farming to genetic improvement, “offers the greatest potential for sustainable agriculture and healthy foods.”

A choice in methods of food production also results in more choices for consumers — choices they want, according to a poll taken for the British Food Standards Agency. In fact, price was by far the most important concern for shoppers, with 46 percent calling it their top priority. Making sure food was organically produced was important to just 10 percent. That’s not too shocking: Organic foods usually cost more.