The “wild and wonderful” state of West Virginia is planning a new campaign urging residents to reduce their soda consumption. Nidia Henderson, wellness manager at the Public Employees Insurance Agency, says: “The proposed campaign does not plan to ask people to quit soft drinks, but would promote smaller portions.” How generous.
Too bad the link between soda consumption and obesity has been thoroughly debunked.

West Virginia’s latest campaign to scold taxpayers using their own money will be modeled on a previous crusade, which featured billboards saying “Biggie Fries = Biggie Thighs.” We guess the state’s motto, “Mountaineers are always free,” doesn’t apply to food and beverage choices.