During World War I, the National Association for the Advancement of Colored People (NAACP) won the right for African Americans to be commissioned as officers in the U.S. Armed Forces. Later, it successfully pressured President Harry Truman to issue an executive order barring discrimination in the federal government. And in 1954, its very own Thurgood Marshall argued Brown v. Board of Education before the Supreme Court. That victory integrated America’s schools. And now the NAACP is marshalling its forces in a campaign for the rights of … poultry!

Hen-pecked by People for the Ethical Treatment of Animals (PETA) president Ingrid Newkirk that he should “think of the chickens,” NAACP president Kweisi Mfume seems to have endorsed PETA’s attack on chicken retailers. He must have been in a fowl mood. While PETA’s hit job (this time) is on KFC, the company buys its chickens from the same sources as other major retailers — which employ new animal welfare guidelines.

Doesn’t the NAACP have better things to do than educating Americans that, yes, chickens expire in the making of two-piece dinners?

The NAACP needs to know who they’re getting involved with. PETA has the gall to compare the Animal Liberation Front — which goes around torching restaurants and medical research labs — to the Underground Railroad. The group considers its loony crusade on par with the abolition of slavery. And PETA threatens personal protests at the homes of its targets.

PETA devalues all human life. According to Newkirk, “a rat is a pig is a dog is a boy.”

Here’s another thing the NAACP needs to know about PETA. Ingrid Newkirk asserts: “Even if animal tests produced a cure for AIDS, we’d be against it.” And no one needs to tell Kweisi Mfume that AIDS is the leading cause of death in sub-Saharan Africa.