Last week the misnamed Physicians Committee for Responsible Medicine (PCRM) tried to dupe Washington Post readers — hook, line and sinker — with an ad designed to scare them away from eating fish. Today, we’re proudly unraveling this misleading fish story with our own ad in the Post, exposing PCRM for what it really is — an animal rights front group that exists to do the bidding of People for the Ethical Treatment of Animals (PETA).

To date, PETA has steered over $1.3 million to PCRM, whose president Neal Barnard also doubles as has president of the PETA Foundation. The American Medical Association publicly rebuked PCRM in the past for misrepresenting medical science.

Some PCRM spokespersons even endorse violence as a “morally justifiable solution” against people who don’t conform to their warped vision of the world. At the “Animal Rights 2003” convention, PCRM spokesperson Jerry Vlasak openly advocated murdering doctors who use animals in their research for cancer and AIDS cures.

Animal rights extremism shouldn’t masquerade as health advice. But when it does, the Center for Consumer Freedom is proud to clear the waters and expose PETA’s red herrings.