The international campaign by anti-obesity warriors to tax, regulate, and litigate away consumers’ food choices scored another victory in late September as British food makers announced they would implement several activist-inspired measures, including the elimination of “king size” candy bars. But as the London Telegraph reported this weekend, a leaked memo from Britain’s Office of Fair Trading (OFT) — the government’s respected consumer watchdog — warns that efforts by activists and the government to cajole companies into working together to restrict consumers’ options may run afoul of competition laws and ultimately cost the public more money.
The OFT memo points out that when companies attempt to meet the demands of overzealous nutrition activists, the customer is the one who’s harmed. As the Telegraph reports:
The memo also warns that the rush to downsize treats may lead to customers getting less food at a higher price:
While the OFT praises the role of government to improve nutrition education, it cautions that some efforts may not be legal:
Finally, the OFT memo warns against the attempt by many activists to completely abolish advertising to children: