“I think it is a really low blow,” angry elementary-school principal James Bailey told reporters after People for the Ethical Treatment of Animals (PETA) activists intercepted young students walking home from school Monday. “It is hitting under the belt to target kids in this way.” Bailey’s school isn’t in Delaware, Wisconsin, Iowa, or Illinois — places where PETA recently propagandized children behind their parents’ backs. It’s half a world away, in South Africa. Where PETA’s dangerous “total animal liberation” philosophy is concerned, the group apparently intends to leave no child behind.

Principal Bailey, of the Golden Grove primary school, told South Africa’s Independent newspaper that PETA had not given him any advance warning of its plans to distribute anti-chicken trading cards after school, and that the group’s direct contact with students flew in the face of school policy directing the kids to never accept anything from strangers.

During a 2002 interview, PETA co-founder and president Ingrid Newkirk assured CNN’s worldwide audience: “Everything we do is based at adults.” How strange, then, that PETA campaign director Andrew Butler candidly told the South African Mail & Guardian that he was running “a campaign targeted at children between the age of seven and 12.”

If you’re still not convinced that this radical animal rights group is a multi-million-dollar menace to children of all ages, read “Your Kids, PETA’s Pawns” for a disturbing but eye-opening look at PETA’s plans for the next generation. Teachers, principals, PTA leaders, school board members, school psychologists, and other educators can request complimentary printed copies by e-mailing us. Just send us your name, the name of your school or school district, and a mailing address.