The Myth Of PETA’s Creative Genius

Say what you will about People for the Ethical Treatment of Animals (PETA), but the group has a reputation for being a juggernaut of ingenuity. As we told the Richmond Times-Dispatch earlier this year, PETA is "fiendishly creative, diabolically media-savvy, and almost always wrong." But the more we learn about PETA, the less impressed we are with its reputed creative streak.
Last year in our report Holy Cows: How PETA twists religion to push animal "rights," we described how the group lifted the concept and design for its outrageous "Holocaust on Your Plate" campaign from a traveling pro-life photo exhibit. But last month USA Today did us one better. The paper’s June 6 issue carried a retrospective look at a 1968 women’s-lib demonstration against the Miss America pageant. The Atlantic City protest’s most memorable feature, captured by an Associated Press photographer, was a poster-sized photo of a nude woman with her body parts marked to look like cuts of beef.
Compare this with a PETA protest last Thursday in San Diego (modeled after a now-eerily-familiar 2002 PETA poster of actress Traci Bingham), in which a Playboy model was painted to look like … well, cuts of beef.

Setting aside the obvious idea-pilfering going on, it’s ironic that PETA would choose this particular image to copy. The 1968 protest’s chief complaint was about a beauty pageant that allegedly treated women like pieces of meat — a practice that PETA has no compunction about continuing today in its own twisted fashion.

More on “Animal Rights Extremism”

Featured image for post

Biden Admin Bashes California’s Bacon Ban

Posted June 24, 2022 at 2:54 pm
Featured image for post

Washed-Up Actor James Cromwell Explains Deranged Vegan Milk Stunt

Posted May 24, 2022 at 8:00 am
Featured image for post

McDonald’s New Salesman: PETA

Posted April 21, 2022 at 11:41 am