We’ve asked the question many, many times before, but in light of recent events it obviously bears repeating: Why would a level-headed person take nutritional advice from animal-rights activists without first examining their motivations? That’s like getting dating tips from a nun, except in this case the self-styled gurus don’t simply not know what they’re talking about — they’re actively trying to trick people about their agenda.
Case in point: This week the Physicians Committee for Responsible Medicine (PCRM) released its annual “School Lunch Report Cards,” which grade school lunch programs based on how closely they align with vegan dictates. Why vegan? Because — as we’ve detailed before — PCRM is a thinly disguised animal rights group with close ties to the radical People for the Ethical Treatment of Animals. Despite the name, less than 4 percent of PCRM’s members are actual physicians. And its president used to head up the PETA Foundation and has co-signed at least one letter with a convicted animal-rights terrorist currently serving time in prison.
PCRM’s sole function is to push animal-rights dogmas while posing as a run-of-the-mill nutrition group. And guess what? It works. In the case of their “Report Cards” almost all the resulting news hits glowingly regurgitated PCRM’s evaluations without once questioning the group’s motivations. (See here, here, here, here, here, here, and here for the most egregious examples.)
Our beef (rimshot!) with the report card campaign isn’t just that it’s dishonest — it’s dangerous. PCRM’s message is that people shouldn’t — under any circumstances — eat animal products. That might be workable for some adults, but a regime of tofu dogs and Brussels sprouts probably isn’t going to get kids the nutrients and calories they need.