Unless you’ve been living under a rock, you’re probably aware of our 3-month-old, revitalized HumaneWatch campaign that’s exposing the deceptive “Humane Society” of the United States (HSUS) as the PETA-esque animal rights group that it is. Judging from the reaction of HSUS (and its head honcho “Humane Wayne” Pacelle) to our new efforts to keep the group honest, we’re having a serious, nationwide impact that threatens HSUS’s attempts to continue to masquerade as a pet-shelter umbrella group. Sunlight is the best disinfectant, after all.

Yesterday we upped the ante with full-page ads in The New York Times and The Wall Street Journal to make sure our message reached millions of Americans. And today we’re targeting Hollywood celebrities who lend their star power to this faux humane society with a full-page ad in Tinseltown’s must-read magazine, Variety.

You may not know it, but more than 100 celebrities, from Carrie Underwood to Harrison Ford, have aligned themselves in serious ways with HSUS. These stars (and their agents) may not know that HSUS is simply PETA in a suit-and-tie, so we’re happy to set the record straight:

You can see all of our HumaneWatch ads here.