The Daily Mail reports that People for the Ethical Treatment of Animals—at least those lucky enough not to end up at its headquarters—is running a new ad campaign aimed at younger people. The ad uses text messaging images called “emojis” to give PETA’s slanted, animal liberationist view of various consumer products. PETA boss Ingrid Newkirk most succinctly expressed PETA’s radical ideology as: “A rat is a pig is a dog is a boy.”

So when we pointed out that PETA’s own submissions to state agencies show that PETA has killed over 30,000 dogs and cats since 1998, people took notice. (The New York Post noted dryly in 2012 that “[Now], the dog is dead. Better keep an eye on Junior.”) We’re continuing to spread the message with the above parody of PETA’s emoji advertisement. Please feel free to share it with your friends on Facebook and other social media and help us get the word out about PETA’s lethal little secret.


Check out our new site that calls out PETA for killing so many pets even as it campaigns to ban all uses of animals by people. Even caring for pets is against PETA’s principles: PETA President Ingrid Newkirk has said, “It would be lovely if we stopped this whole notion of pets altogether.”

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We will continue to expose PETA for its hypocrisy and extremism. Head over to to see the full, graphic truth—if you can stomach it.