The Consumer’s Guide to Effective Environmental Choices
Michael Brower, PhD and Warren Leon, PhD. Three Rivers Press,

It’s official. According to a new book from the Union of Concerned Scientists (which USA Today
has labeled “among the greenest of US environmental groups”), the focus of today’s environmental activism is no longer about
plastic forks and disposable diapers. It’s about getting consumers to change their lives. Specifically, to live in smaller houses,
reduce all travel and eat less meat.

“According to our model, cutting the average household’s meat consumption (both poultry and red
meat) in half and replacing it with the nutritional equivalent of grains would cut food-related land use and common water
pollution – two of the three most serious environmental consequences of food production – by 30 percent and 24 percent respectively”
(p. 95).

Don’t say we didn’t warn you.