While I’m used to seeing a variety of silliness paraded through newspapers on Earth Day, I wasn’t prepared for one ridiculous statement made by organic food marketer Eckhart Kiesel (“Thinking globally, acting locally,” April 22) in defense of his overpriced organic wares.

Kiesel complains that “people spend more on oil for their car than on food for their own bodies.” What kind of car does he have? A rusted-out Yugo? Even heavy drivers who change their oil ever month spend less than $400 per year for the service.

Food, on the other hand, costs the average U.S. consumer $5,000 annually (according to the USDA). And the Consumers Union of the United States estimates that shifting your diet to organic food will bring that total to $9,000.

Most of the “natural” and “organic” food industry desperately wants Americans to fork over that extra $4,000 this year (and every year), for products that the federal government has said offer “no guarantee of safety” and “no added health benefits.”