To the Editor:

Verlyn Klinkenborg misjudged the motive for our popular ”PETA Kills Animals” Times Square billboard (”The Story Behind a New York Billboard and the Interests It Serves,” Editorial Observer, July 24). We simply thought it was time more Americans saw People for the Ethical Treatment of Animals as we do: a group of well-practiced hypocrites who relish throwing stones from their well-financed glass house.

It is certainly hypocritical for PETA to kill 80 percent of the animals that come through its doors, including many adoptable puppies and kittens. PETA raised $29 million last year alone, money that its donors believe is being spent caring for flesh-and-blood creatures instead of staging tawdry spectacles that highlight the supposed evils of not being a strict vegetarian.

Traditional animal shelters near PETA’s Norfolk headquarters euthanize unwanted animals as well, but at a rate only one-third what PETA has quietly pursued under the public’s radar. PETA’s stated goal is ”total animal liberation,” and Americans deserve to know that this apparently includes ”liberating” vulnerable, healthy pets from life itself.