When animal rights activists resort to phony letter-writing campaigns to get their point across, they don’t deserve to be taken seriously. Lewis Riley’s Dec. 7 letter, “Be earth-friendly, eat less meat,” was a great example.

Riley’s letter also ran in at least 15 other U.S. newspapers this month, and in each case a different activist “signed” it. This is part of an organized campaign by the Farm Animal Reform Movement, a radical animal rights group that sends thousands of fake anti-meat letters like this to newspapers every year.

If you want to express a point of view in public, the least you can do is use your own words. But hundreds of animal-rights letters appearing on opinion pages this year were just carbon copies. If animal rights groups want that kind of widespread exposure for their twisted message, they should buy advertisements like everyone else.