Organic marketer Whole Foods Market Inc. sponsors the "Keep Nature Natural Campaign," which uses junk science and scare tactics to demonize genetically improved food. The "Keep Nature Natural Campaign" is also supported by Chefs Collaborative and its president, celebrity chef Rick Bayless. Bayless teaches at the Culinary Institute of America, which is co-sponsoring a conference with Chefs Collaborative on "purchasing local, seasonal, and organic ingredients." In addition to its other local, seasonal, and organic items, Whole Foods sells Bayless' own line of food products at its stores. Hmmm….