Washington, DC – Techno singer and vegetarian activist Moby is leading this year’s effort by People for the Ethical Treatment of Animals (PETA) to end the tradition of serving turkey on Thanksgiving. But just how far is this star willing to go with PETA in the name of animal rights?

A new Center for Consumer Freedom ad running in TIME and Variety this week features the image of a lit match held to a symbolic AIDS ribbon, and includes the words of PETA president and co-founder Ingrid Newkirk: “Even if animal research resulted in a cure for AIDS, we’d be against it” (To view the ad, visit www.ConsumerFreedom.com).

Does Moby also support PETA’s extreme view? It appears Moby will wind up pitting one pet cause against another as he headlines a benefit concert for the San Francisco AIDS Foundation on December 12.

PETA’s harsh stand on AIDS research is one example of the group’s national effort to achieve what Newkirk has called “total animal liberation.”

Total animal liberation means no beef, poultry, eggs, leather, fur, hunting, fishing, circuses, zoos, pets and no animal research whatsoever for medical cures or treatments. In addition to opposing animal research in the pursuit of an AIDS cure, PETA has placed over 70 worthwhile charities on its “don’t donate” list — including the March of Dimes, American Heart Association, American Cancer Society, and Christopher Reeve Paralysis Foundation.

Even more frightening: PETA has funneled over $100,000 to criminals convicted of destroying animal research and firebombing scientific laboratories.

The Center for Consumer Freedom urges consumers who are tired of hypocritical
celebrities and unsolicited dietary advice to call PETA’s “Vegetarian Thanksgiving Hotline” at 888-VEG-FOOD, press option 1 and tell PETA and Moby to “Stuff It!”