As animal rights extremists descend on the Grand Canyon State to promote the equality of rats and pigs with human beings, a new advertising campaign from the nonprofit Center for Consumer Freedom (CCF) is giving Arizonans the tools to fight back.

People for the Ethical Treatment of Animals (PETA), the Physicians Committee for Responsible Medicine (PCRM), and the Humane Society of the United States (HSUS) are spending enormous amounts of money in Arizona. CCF, an animal-rights watchdog, is exposing their dangerous agenda with a series of newspaper, television, and outdoor placements.

The campaign began with full-page ads in The Arizona Republic, the state’s largest newspaper. Some highlights from those ads:

“The Grand Canyon State is Ground Zero for the animal rights movement this year,” said CCF Director of Research David Martosko. “We’re here to tell Arizonans the truth. Groups like PETA, PCRM, and HSUS will say anything to promote their destructive agenda. But not enough people understand how deceptive they are.”

Martosko continued: “The animal rights movement is very slick. Its leaders want legal rights for chickens, fish, dairy cows, and even lab rats. Arizonans need to see the bigger picture. If lab animals have rights, we can forget about curing cancer. And if human rights are extended to farm animals, forced vegetarianism is just around the corner.”

To learn more about the animal rights movement’s deceptive agenda, visit www.ConsumerFreedom.com.