Washington, DC — Today the Center for Consumer Freedom called on the Physicians Committee for Responsible Medicine (PCRM) to come clean about its animal-rights motive for attacking diets that feature any meat or dairy foods. PCRM, an animal rights front group claiming to be a medical charity, launched a media campaign this week featuring reckless charges about health risks supposedly connected with eating meat.

“This misnamed ‘physicians committee’ represents a tiny fraction of America’s doctors who place animal-rights ideology above their patients’ health,” said Center for Consumer Freedom research director David Martosko. “PCRM has asserted itself as a home for anti-meat, pro-vegan nutritionists who are committed to removing beef, dairy, poultry, and other animal products from the American diet for good.”

The established medical community has soundly rejected PCRM’s dietary advice in the past. The American Medical Association has written that it “finds the recommendations of PCRM irresponsible and potentially dangerous to the health and welfare of Americans.” In a separate public censure, the AMA marveled at “how effectively a fringe organization of questionable repute continues to hoodwink the media with a series of questionable research that fails to enhance public health.”

PCRM has long-standing ties with People for the Ethical Treatment of Animals (PETA), which has funneled over $850,000 to its medical front group. PCRM president Neal Barnard, a non-practicing psychiatrist, co-chairs the PETA Foundation with PETA co-founder Ingrid Newkirk.

Martosko added: “Most Americans are too smart to knowingly take dietary advice from PETA. But when animal rights activists put on the sheep’s clothing of the medical profession, it becomes harder to know who’s credible. Force-feeding animal rights propaganda to Americans doesn’t sound very ‘responsible’ to me.”

The Center for Consumer Freedom is a nonprofit coalition supported by restaurants, food companies, and consumers working together to promote personal responsibility and protect consumer choices. To learn more, visit www.ConsumerFreedom.com.