Washington, DC — A controversial new television ad campaign launched this week by the Center for Consumer Freedom is certain to give the publicity hounds at People for the Ethical Treatment of Animals (PETA) the sort of attention they don’t actually want. The two spots feature a darker side of PETA that will likely shock many of the group’s supporters.

The first of two 30-second commercials features a young woman who talks about teaching her children to love and respect animals. But she denounces PETA’s support of arson and other animal-rights violence as too extreme and unacceptable.

The second spot highlights PETA’s opposition to all medical research using animals, including efforts to find cures for leukemia, multiple sclerosis, and AIDS. PETA even donated $70,000 from its tax-exempt contributions to Rodney Coronado, a convicted criminal who burned down a Michigan State University research lab. PETA president Ingrid Newkirk recently referred to Coronado as a “fine young man.” The ad shows Coronado, videotaped less than a year after his parole expired, demonstrating to student activists how to build a firebomb.

The Center for Consumer Freedom’s ads will begin airing nationally this week on the Fox News Channel.

Visit www.consumerfreedom.com to view these new ads. To request a VHS or Beta copy, call (202) 463-7112.

The Center for Consumer Freedom is a nonprofit coalition supported by restaurants, food companies, and consumers, working together to promote personal responsibility and protect consumer choices.