There are few certainties in life. Death and taxes head the list, but near the top is the People for the Ethical Treatment of Animals (PETA) using hypocritical rhetoric to obnoxiously push its radical vegan agenda. Focusing on the Newark, NJ, area and looking to expand to the New York City suburbs on Long Island, PETA has begun a new campaign near fast-food restaurants that reads “I’m ME, Not MEAT. See the individual. Go Vegan.”

Known for its stunts like lettuce-bikini models and celebrity protests, PETA is perhaps the most well-known animal rights organization in the world. But its proclivity for rhetoric that equates rats to people flies in the face of the practice of its own “animal shelter.” Since 1998, PETA has killed over 36,000 animals at its Norfolk headquarters.

What’s even grimmer, after being busted for dumping the bodies of dead animals in a strip mall dumpster, a veterinarian that turned the animals over to PETA testified that the dogs had been healthy and adoptable, directly refuting the popular claim by PETA that the animals it kills are “unadoptable.”

If we follow the “logic” of the new ads (that animals and humans are equals) and its shelter philosophy of killing over 85% of the animals in its care, what is PETA’s position on “unadoptable” children? Let’s hope they stick to only killing animals.

So as Newarkers and New Yorkers face a new onslaught of PETA propaganda, they should remember that PETA can’t even practice what it preaches.